The Competition Commission of Pakistan (CCP) on Wednesday announced it has launched a nationwide probe against companies involved in making, marketing, and selling mercury-laden skin whitening creams.
In a statement, the CCP said its action aims to protect consumers from serious health risks and to ensure fair competition in the cosmetics market. It said the CCP’s Office of Fair Trade and Market Intelligence Unit had found that several popular whitening products sold in markets and online contain dangerously high levels of mercury. Many of these products falsely claim to be safe and effective while hiding mercury content from their ingredient lists.
Mercury is a toxic chemical that can cause kidney damage, neurological disorders, and skin diseases. Its use in cosmetics is banned in most countries. Despite this, many whitening creams in Pakistan continue to use mercury under misleading labels advertising “fairness,” “glow,” and “lightening” qualities.
Under Section 10 of the Competition Act, 2010, false or deceptive marketing is prohibited and can lead to penalties of up to Rs. 75 million or 10% of annual turnover.
The CCP has initiated action against all companies responsible for selling or promoting these harmful products. It warned that such practices not only endanger public health but also create unfair market advantages for violators.
Consumers are urged to stop using any whitening cream suspected of containing high level of mercury. Citizens are encouraged to report deceptive advertising or unsafe products through the CCP Online Complaint Portal at www.cc.gov.pk.